SMS marketing is a direct communication channel that businesses use to send targeted promotional and customer engagement messages to mobile users.
Unlike a basic bulk SMS campaign, SMS marketing includes audience segmentation, personalization, scheduling, triggered communication, link tracking and performance analysis.
It can support:
- product promotions;
- limited-time offers;
- abandoned-cart reminders;
- customer reactivation;
- loyalty campaigns;
- event reminders;
- lead nurturing;
- lifecycle communication.