SMS delivery rate

№1 — Italy (1.2M SMS)

Italy became the leading SMS destination in July, reaching 1.2 million messages.
The Italian market continues to attract significant volumes from businesses operating in digital services, fintech, e-commerce, iGaming, and customer engagement. Its large mobile audience and established digital economy create strong demand for both transactional and promotional messaging.
Moving from second place in June to first in July also shows how quickly traffic can shift between major European destinations. Italy wasn't just stable — it became the highest-volume route of the month.

№2 — UK (1M SMS)

The UK takes second place with exactly 1 million SMS messages.
The UK has long been one of the most important digital markets globally, and SMS remains an important communication channel despite the growth of messaging apps and other digital channels.
The combination of a large online economy, high consumer purchasing power, and strong adoption of digital services makes the UK particularly relevant for businesses running acquisition, verification, retention, and transactional campaigns.

№3 — Spain (960K SMS)

Spain remains one of the most active SMS markets, generating 960,000 messages in July.
Interestingly, Spain was the number-one route in both May and June, with traffic reaching 1.1 million and 1.5 million messages respectively. July brought a decrease in volume, but 960K still puts Spain firmly among the leading destinations.
This consistency is important. Even when monthly volumes fluctuate, Spain continues to maintain a strong position in the overall European SMS landscape.

№4 — Austria (660K SMS)

Australia takes fourth place with 660,000 SMS messages, making it the most notable non-European destination in July's ranking.
Australia's appearance in the top five demonstrates that high-volume SMS demand isn't limited to European markets. The country has a highly developed digital economy, strong purchasing power, and widespread adoption of mobile services.
For international businesses, Australia can provide an interesting opportunity to diversify campaigns beyond the traditional European GEOs.

№5 — France (540K SMS)

France completes the July top five with 540,000 messages.
Although the volume is lower than in June, when France reached 950,000 SMS, the country remains one of the most important destinations in the European SMS market.
France combines a large consumer base with strong purchasing power and an established digital ecosystem. At the same time, campaigns targeting the French market require careful attention to local requirements and route quality.

July 2026 brought some interesting changes to the SMS traffic landscape. Compared with June, the ranking became more geographically diverse, with several markets changing positions and one major destination moving to the top.
Italy took first place with 1.2 million SMS messages, while the UK reached the one-million mark. Spain remained one of the strongest European destinations, and Australia entered the top five with 660,000 messages.

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