SMS delivery rate

№1 — Spain (1.1M SMS)

Spain takes the lead this month. The main drivers are the financial sector (especially microloans) and a highly active e-commerce space. Strong user engagement and solid delivery rates make this one of the highest-converting markets in Europe.

№2 — Italy (950K SMS)

Italy remains a key market with consistent demand across iGaming and fintech. Users respond well to both promotional and transactional messaging, keeping volumes high and performance stable.

№3 — France (840K SMS)

France continues to grow steadily. Strict regulations increase the importance of clean, high-quality routes, but the market remains highly profitable thanks to strong consumer purchasing power.

№4 — Austria (760K SMS)

Austria is a smaller but highly efficient market. High ARPU and reliable delivery make it ideal for targeted campaigns, especially in the financial segment.

№5 — Poland (700K SMS)

Poland rounds out the top 5 with a large and rapidly growing digital audience. It’s one of the most dynamic markets in Eastern Europe, where SMS still performs as a powerful acquisition channel.

In a market where speed, delivery quality, and scalability define performance, choosing the right SMS routes is critical. May 2026 highlights a clear trend: advertisers and platforms are doubling down on stable, high-converting European destinations. These routes not only deliver volume but also offer strong user engagement and reliable monetization across key verticals like fintech, iGaming, and e-commerce.

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