Social Network Case:
set up a channel for verification with a 100% delivery rate
Case
Our client is the international social network. Since it gets hundred new users every day, activation of accounts is automated. User needs to enter a code he got via SMS to confirm a registration.
This social network was launched in Myanmar not long ago. It needed a local channel for SMS to increase a stability of verification mailings.
Problem
Myanmar is not the most popular and accessible geolocation to get a route easily. In addition, the client required for the highest stability. If SMS with OTP does not reach users, they won’t sign in their accounts. Failure of verification and authentication systems would bring great losses to the social network.
Most services offer only large directions in Asia — like China or India. Mamonty is more flexible and ready for experiments, what is why the client decided to delegate this task to our experts.
Task
Establish a highly stable route to send verification codes to Myanmar numbers.
Solution
1
Mamonty experts contacted with SMS providers in Myanmar
The request was not simple. Although we do not support this route on the daily basis, we are always
in touch with the operators at even such rare GEO. Thanks to it, we needed just one day to get
a suitable channel for tests.
2
With the client we run a test mailing before a massive public launch
A failure after official launch would have been fatal. We needed to check if the route would work as planned. During a day we sent messages to testing bases and adjust settings with help from a provider.
3
We helped to connect the channel with the whole system through the API
After the client confirmed that the route meets the requirements, our expert helped to integrate it
into a social network system. It was needed to increase a delivery speed: thanks to integration an SMS with a password is sent in a few seconds after a request — without any manual interactions.
Result
1 day
was needed to establish the route
100k
the minimum message volume per day
5 sec
is spent to deliver SMS with OTP to a user
100%
delivery rate for each SMS
Mamonty experts set up the suitable route in one day. Although Myanmar direction is not popular, the fast launch became possible thanks to our numerous associations with local operators.
The route covered all needs of the client — it is stable and fast. Users of the social network get the password in a few seconds after the registration. No message was missed or failed. Now the route supports the throughput of 100 000 messages every day — yet it can be increased by a request.
After two months of cooperation, we reduced the price for SMS — thanks to a stable and everyday traffic. The client has cut costs for verification tasks.
We have cooperated with the social network on this route for more than a year
Our client recommended Mamonty to their partners.
