Social Network Case - Mamonty

Social Network Case:

set up a channel for verification with a 100% delivery rate

Case

Our client is the international social network. Since it gets hundred new users every day, activation of accounts is automated. User needs 
to enter a code he got via SMS to confirm a registration.

This social network was launched in Myanmar not long ago. It needed 
a local channel for SMS to increase a stability of verification mailings.

Problem

Myanmar is not the most popular and accessible geolocation to get a route easily. In addition, the client required for the highest stability. If SMS with OTP does not reach users, they won’t sign in their accounts. Failure of verification and authentication systems would bring great losses to the social network.

Most services offer only large directions in Asia — like China or India. Mamonty is more flexible 
and ready for experiments, what is why the client decided to delegate this task to our experts.

Task

Establish a highly stable route to send 
verification codes to Myanmar numbers.

Solution

1 Mamonty experts contacted with SMS providers in Myanmar
The request was not simple. Although we do not support this route on the daily basis, we are always 
in touch with the operators at even such rare GEO. Thanks to it, we needed just one day to get 
a suitable channel for tests.

2 With the client we run a test mailing before a massive public launch
A failure after official launch would have been fatal. We needed to check if the route would work as planned. During a day we sent messages to testing bases and adjust settings with help from a provider.

3 We helped to connect the channel with the whole system through the API
After the client confirmed that the route meets the requirements, our expert helped to integrate it 
into a social network system. It was needed to increase a delivery speed: thanks to integration an SMS with a password is sent in a few seconds after a request — without any manual interactions.

Result

1 day

was needed 
to establish 
the route

100k

the minimum message volume
per day

5 sec

is spent
 to deliver SMS 
with OTP to a user

100%

delivery rate 
for each SMS

Mamonty experts set up the suitable route in one day. Although Myanmar direction is not popular, the fast launch became possible thanks to our numerous associations with local operators.

The route covered all needs of the client — it is stable and fast. Users of the social network get 
the password in a few seconds after the registration. No message was missed or failed. Now the route supports the throughput of 100 000 messages every day — yet it can be increased by a request.

After two months of cooperation, we reduced 
the price for SMS — thanks to a stable and everyday traffic. The client has cut costs for verification tasks.

We have cooperated with the social network on this route for more than a year

Our client recommended Mamonty to their partners.

Effebot Limited:

Unit 2A, 17/F, Glenealy Tower NO.1
Glenealy Central, Hong Kong

+852 39733833

info@mamonty.com