Online Gambling Case:
establishing SMS routes to Latin America
with average 18% CTR
Case
The online casino application constantly increases the number of users to grow profit. Usually, the company uses digital ads and mailings to find a new customers in the region.
This time our client wanted to enter the Brazil market. They have chosen SMS as the main channel for traffic generation. SMS are fast, allow to reach a target audience and attract their interest.
Problem
Our client looked for an SMS channel, but they were faced with limitations. First of all, not every service would allow to send messages with gambling topics. Additionally, to reach a larger audience they need to send thousands of SMS every day. So our client had to get a channel which would pass such amount and remain stable.
Not many companies in Brazil were capable to offer opportunities our client needed — at least with a fair price. That is why they decided to contact Mamonty experts for a consultation.
Task
Establish a stable route to send a large amount of SMS to Brazil numbers.
Solution
1
Mamonty experts analyzed the capabilities of more than 300 providers in South America
Our service cooperates with the most part of well-known providers, so we were able to get the data we needed easily. Thanks to it, finding the best option for the task took less than one day.
2
We chose one channel and launch a test mailing
While we were waiting results, our experts found other channels with similar parameters, which would be used if the first one was not good enough. Now they are spare ones, in case the main channel fails.
3
We launch mailing on all bases
Our client confirmed the route is suited and gave a permission to scale. We configured a message
and launched bulk mailings. Now the client sends thousands of SMS through this route every day.
Result
14 times
the post volume has been increased in just 4 days
13-30%
registrations our client gets from each mailing
1 day
was spent to establish the main route
18%
CTR
We managed to get the best route in just one day.
Furthermore, Mamonty experts found spare channels.
They will guarantee delivery if the main channel fails.
After the test mailing our client got 18% CTR and 15% conversion in registration.
On the next day we increased the volume of delivery by 7 times.
The route confirmed its stability, and after two days we were able to increase the volume by another two times.
The client got new registrations from each mailing.
Except this task for Brazil, we helped our client to set up routes to other countries in Latin America (Mexico, Columbia, etc.) and plan to help them scaling further.
This route has been successfully operating for almost a half of a year
And our client plans to scale to other geolocations.
